What makes a woman really beautiful?

The Unilever’s brand Dove has been around for 12 years, in its iconic marketing effort, in its recent campaign called “Dove Campaign for Real Beauty” which is in true sense another feel-good campaign, featuring women of different shapes and vocations talking about their looks and why the only perception of ‘their looking beautiful’ matters to the world and how it affects them.

According to the 2016 Dove Global Beauty and Confidence Report, which included interviews with 10,500 women across 13 countries, 54% of women said they have low body confidence, not being assertive, indecisiveness, due to low confidence in their appearance skipping job interviews, not claiming good ideas at work, or actively choosing not to pursue career promotion etc. This ad is breaking barriers and is challenging stereotypes about looks of women.

The society gives such a lot of importance to look of people, and it is time for society to start acknowledging accomplishments of women and goodness of women. Through the concept #MyBeautyMySay Dove inspires women everywhere to take a stand against judgments that belittles their accomplishments giving way to their ‘looks’. This beautiful campaign from Edelman, Havas, Ogilvy and PHD, is for women to define their own standards of beauty. The ad had a reach to about 19.4 million girls till date with self-esteem education, Dove has always been at the forefront of helping women and girls develop a positive relationship with beauty

Women can multitask, they can bring order in disarrayed things at home, and that’s why they are called home makers. The world likes good lookers and more so the tag of ‘beauty’ bothers the women at all stages of their lives. Most women believe that they are judged on their appearance. They therefore, spend a lot of their time, efforts and money on beauty products because that becomes their key to stand out in crowd. Friends, beauty business is a big industry. The truth is, being beautiful does not come from a lipstick tube, mascara wand, or blush brush or the foundation cream, but it comes from within. Some of the elements which make women most beautiful are:

Passion: A woman who has passion can never look dull. The biggest mistake women do, is when they neglect their passion; when they neglect that part of themselves. A hobby, an interest ignites life, keeps a person going. A woman who takes the time to follow her passions, whatever they may be, understands that life is too precious. Focusing on a hobby is a way to clear the mental palate. A woman who follows her passion simultaneously, is certainly is admirable. It is nice to watch someone pursue her dreams; it is in fact the most beautiful experience human beings can have.

Compassion: However beautifully a woman is decked up, if she is cold-hearted, and only loves herself, she is the ugliest woman. If a woman is inept and does not feel for others, is not compassionate, all her physical beauty is waste. We see those self-absorbed attractive celebrities on the front covers of the magazines, people forget them after few years. Beauty is skin deep. A woman who understands how to give and receive love is much more desirable than a woman who has none to spare.

Has a mind of her own: A woman who uses her mind stands out. When a woman for the sake of her family neglects her intellect, it’s sad. I think neglecting one’s intellect is the worst crime against self. The pursuit of knowledge and truth is not only attractive, but essential to our existence. Knowledge is empowerment. Dr. Kadambini Ganguly and Dr. Anandi Gopal Joshi were the first Indian female physicians, trained in Western Medicine. They looked very charming because of their accomplishments. Their ability to rise above circumstances and to realize their potentials made them look splendid.

Joyful spirit: Women should never lose their joyful spirit. A laughing, joyful woman is welcome everywhere. No one likes to sit in company of sulking person. Disappointments are part and parcel of life. But there is so much more which need not be overlooked. The point is, a sense of adventure and appreciation for all that life has to offer is more attractive. Spontaneity adds to the facevalue; taking the child for a walk, or singing a favorite song loudly, watching a comedy serial or cooking a favorite dish – so much can be done to add the extra tinge to life. A joyful spirit is a woman's spirit.

Resilience: A woman with resilience is loved by all. The world admires fighters. I think nothing is more beautiful than a woman who refuses to give up. Tenacity, whether in one’s career, marriage, or physical health, is highly inspiring. Resilience is about believing that life can never defeat unless one allows herself to become defeated. Accepting the worst or the best in equal stride is so uplifting. The movie ‘Dangal’ gives the hair raising experience in the movie halls to the viewers for the resilience shown by Geeta and Babita (the Phogat sisters). The film makes the audience aware of the struggles and achievements of the Phogat sisters. Its inspiring story for all women.

Confidence: There is thin line between bragging and confidence. The face tells it all. Confident woman stand out in crowd. Confidence is about a woman looking poised for her own assurance about her knowledge, her strategies, and her style of execution, her looks, and the way she speaks, stands and talks. A confident woman doesn’t need other people’s support to help her feel the pride in herself. Confident women are more appealing than a women who continually seeks others’ approval.

Liveliness: I think energetic women look most beautiful, Liveliness sets them apart from others. An energetic woman has a matchless vitality for life is and she should be idolized for it. When a woman follows her passion, shows compassion, pursues her intellect, keeps a sense of adventure, refuses to give up, and believes herself to be worthy, she is admired and followed ubiquitously.

As women, our sense of confidence derives typically from our beliefs and attitudes about ourselves and our life experiences. When we look in the mirror, our inner beliefs color how we view our outer look. The more authentically confident we feel inside, the more favorably we see ourselves outside. Beauty lies within.

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I am a Professor of Strategic Management. I am a blogger. Writing posts on verity of topics is my pa